Case Studies
This image was created to be an accurate representation of the real Sir William Wallace and used for a fictional museum display. This was the first graphic I created that conformed to all the basic rules of graphic design.
18+ visitors to the museum/families that want a unique take-away.
Adobe Illustrator
Research | Brainstorming | Mind Mapping | Colour Theory
Due to William Wallace's image commonly being tied to the Mel Gibson rendition in Braveheart and because this logo would be applied in a (fictional) museum, representing the real individual as truly as possible was necessary.
Gibson's Wallace with face paint, hair decoration, warring in a kilt with grand love affairs was far from the real William Wallace.
The real William Wallace did not wear face paint, although the Pics did — but he was not part of this demographic. William also did not wear a kilt into battle! He wore much of the same attire as the invading English soldiers, a metal helm and armor. He had full facial hair, instead of being clean shaven like Gibson.
Wallace was also an imposing figure on the battle field as it was recorded that he towered over other men, some reporting him to be 6'7" tall!
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To keep with the idea of keeping true to the real William Wallace, colours that represent the countryside of Scotland were used. Blue for the river that he fought his most notable battle of Stirling Bridge and green for the lush landscape.
Many combinations of blue and green were tested before deciding on the exact colour combination at the bottom right.
Refinements to this design included adding more whitespace within the face, simplifying the beard and creating a perfectly symmetrical design from left to right.
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By using the base principles of logo design, an accurate, attractive and versatile representation to the true William Wallace image was achieved.
Shapes and negative space were used to create a bridge and water within his mustache and beard, to represent his famous battle of Stirling Bridge. Strong brow and tuffs of hair were used on either side of his face to show land and push further his strong and opposing presence and loomed over the battlefield.
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