Case Studies
Create a look and layout for a catalogue to show off my client offerings, to be brought to a 2023 Las Vegas Toy Fair/Conference as part of a larger exhibit.
Amusement Business/Corporations
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Research | Brainstorming | Page Layout | Colour Theory
Bold headings. Lots of whitespace to make locating important information easy to locate and showcase product images.
The usage of colour blocks along the outer edges of the pages help the viewer identify which section they're panning over.
Due to the increasing inventory, overseas manufacturing and the number of different divisions involved, changes to the order of the layout, their contents (images and descriptions) occurred often and up to the deadline for print.
Maintaining clear communication and offering increased work flexibility to ensure this project was completed in time was a must. Brainstorming a flexible page layout helped with larger pieces of text or expanded product dimensions.
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An attractive, easy to navigate catalogue was achieved. The client liked the layout so much that they used it for both their 2022 and 2023 catalogues.
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