Case Studies
A logo design for the owners of Dymon Capital (Storage) for their new service/expansion called the Dymon Store. This will require knowledge of their new division and of their market, they're catering to.
Families, Students, Young-Mature Adults
Adobe Illustrator | Adobe InDesign | Adobe Photoshop
Brainstorming | Sketching | Page Layout
After going over a series of key questions and learning more about their business, I narrowed down what they wanted to project and what their new division had to offer. Brainstorming various keywords and objects that are associated to the products and services, and brand as a whole helped with the conceptualizing of the final design.
After many sketches and a few meetings with the client — a final design started to take shape.
Click on images to enlarge for better viewing experience.
The client requested that the original logo retain it's overall appearance and that brand colours were not altered. These restrictions posed some difficulty when trying to create a unique logo that stood out while fitting within the brand family.
The sketches narrowed down, ended up favoring the silhouette of the new buildings that were been introduced in their latest construction expansions in Ottawa and Toronto.
These sketches featured the iconic "lantern", a part of the building that jets out past the main structure and serves as a beacon to it's customers. Representing leadership and trustworthiness.
Using negative space, I was able to recreate the levels of the store, in addition to making this logo versatile and enabling the usage of the icon alone or the wordmark itself.
Click on images to enlarge for better viewing experience.
This logo is a great fit and clearly represents a proud company and adds clarification to which part of Dymon their clients are interacting with.
It's large shapes and visual levels using negative space represent strength and evolution. In it's center, their traditional swoosh design and wordmark, showing that the values and great service of Dymon still remain at it's core.
This logo was made to be attractive on many different applications, such as letter heads, tags, bags and boxes to signage and advertisements. This enables the logo to be used on a wide range of products and growing services Dymon Store offers in the future.
Click on images to enlarge for better viewing experience.
